When I was a kid, I used to eat a lot of bad things. Outlets of dagashiya, which literally translates as "junk sweets shop", used to be our favorite hanging out places. Incredible things were consumed by today's health conscious standards. For example, there was a "sweet paper", which tasted sweet when you licked it. In addition, your tongue would turn into red due to the color additives. Modern kids will roll their eyes to hear that. Who would want to taste a just plainly sweet paper? Didn't they have more nice things to eat?
Those were the days when sweets were still considered as luxurious (I was born in 1962), and kids got a kick out of tasting sweet things. It was a time when the Queen of Sweetness reigned in the kingdom of children.
I sometimes wonder if the degree of health-consciousness at one era is not reversely correlated with the overall energy as living organisms of the members of the society. When you are full of energy to live, and are very active doing this and that, you eat and drink what you can get, and do not really care about the supposed qualities of these things. I wonder if there aren't similar phenomena in other countries and cultures.